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Email Marketing

Question 1

Email marketing is the direct marketing of the commercial messages for the people who are using the emails. Email marketing can be done to the current customer’s databases or to sell lists. This term is used for the previous customers to repeat the business or for encouraging the loyalty of the customers, convincing current customers, acquiring the new customers for the purchasing of the products immediately and adding the email messages sent to the other companies by their customers.

Collect process and manage data online on one of the central location with the help of the marketing software. For the creation of the database, you have to follow the different steps. Firstly, you have to click the Microsoft office button and then click the close database. Differs features will be displayed in the middle with the access of the Microsoft office. After this click the template, you want to use and then file your file name for the database in the box of file name. Then click create and the n start to enter data and click on the fist empty cell and start to begin typing. Use the Navigation pane for reporting or browsing that you might want to use. In addition, in last download the template from office online.

There are the different services of e-mail marketing that the customers want to use. The services that we want to use are campaign monitor, mail chimp, stream send, e-mail brain, benchmark email, mad Mimi, constant contact and get response are the services of e-mail marketing that we want to use.


MialChimp is the best-known e-mail marketing service. Free plan of MailChimp includes up to 12000 emails a month and 2000 subscribers. MailChimp offers both ability and email templates for the creation of email from scratch. Mail Chimp is flexible for brands for any of the size. With this MailChimp provide the powerful automation for the online sellers. It has the comprehensive mobile options that go with you and is the advanced analytics to grow your business. It has the flexible, complex API documentation and have the hundreds of integration with the apps you are already using. These are the different features that MialChimp have.


MadMimi offers the free plan, is essentially the winner here, and is considerably cheaper. This service has the social media button that aligns the campaigns with the strategy of the social networking. It include a 2500 subscribers and up to 12500 e-mails. The free plan of MadMimi includes the Varity of the useful features including the image hosting.

Email Brain

Emailbarin has the plan that upload up to 20 lists with the unlimited number of the addresses. We only change the periodic plan of the preference in spite of the overall numbers of the subscribers. It is the web based intuitive and application that allows optimizing the impact of the communication. With this, it serves the powerful development tool for managing, creating, sending and tracking email campaigns and newsletters. It simplifies the delivery and publishing process you to focus on the content.

Question 2:

Marketing Automation

Marketing Automation refer to the technologies and software platforms designed for the marketing department of the organization for more effectively market to the multiple channels online. With the use of the marketing automation, it become easy for the companies to streamline, measure and automate marketing tasks and workflows for the increase of the operational efficiency and to inccrease their revenues.

Consultants or the department of the marketing and part time marketing employees benefit by the outcomes or the specific criteria for the processes or the tasks are then interpreted, executed and stored by the software which reduce the human error and increase the efficiency. It refers to the large number of the analytic or the automation tools for marketing especially inbound marketing. It is used as web-based solution and no software is required by the customers.  

The use of the marketing automation platform is the marketing organization and streamline sales by replacing the with touch and the manual process with the automated solution. This tool helps the marketers to coordinate, plan and manage or measure all of the marketing campaigns both of the offline or online. all of the marketing automation tools have the different features, therefore these tools help the marketers in the different way for the communication.

The multifunctional platform offers the customers engagement, marketing automation and real-time personalization that offer the personalized messages across channels of the marketing and functionally management of the marketing including the marketing calendars and budgeting tools. Goals are essential for the marketing automation, workflows are build around the marketing goals to nature your leads lead to the right time with the right content with helping to achieve the goals.

In term of the internal communication, analytical technologies and marketing automation make it clear which digital channels employees are engaging. It allows the interaction with the different online touch points. Techniques such a open up a world opportunities that allows the companies to speak directly to the workplace by providing the messages are each of the stage of the life cycle of the employees.

Content is King

For decade, specialists of the communication have spoken in grand term about the timely content and about the relevant values, singling out the key to success. In spite of the revolution nary changes, nothing has changed in industry and the same old rhetoric tired about content being king is peddled to the masses.

Marketing automation is the important function for all of the businesses, the landscape of marketing is constantly evolving, shifting and becoming the complex as rely on the customers of the devices of the consume media. Marketing activities can be daunting; automation tool of the marketing can streamline the different functions of the marketing. Enable the team to focus on the core tasks that effectively drive the revenues and effectively nurture leads. It offers the robust capabilities and features to simplify the activities of the consuming marketing. While some of the apps or tools are not listed in any of, the particular order it represent that tools of the automation are taking the look for seeking the ways to more of the functions and ways to the streamline.

Question 3:

Display advertising to acquire new customers

Advertising play the important role in the success of any of the business, the purpose of the advertising is to convey the message of the organization to the customers. Different organizations use the different ways for the advertising, the main or the important purpose of the advertising is to promote the products so that after getting the awareness customers get attractions towards that products.  For advertising, some of the organizations use the billboards, banners, videos. They use the resources for the advertisement according to the resources. Large organizations uses multichannel for the advertisement, because they have many resources.

With the help of the different channels they want to attract different segments of the customers, some of the large organizations spend large amounts on the advertisements. Large organizations have the specific portion of the budgets that they spend on the advertisement. In the twenty-century media such as the television, radio and print the public by imparting the awareness and knowledge of the goods or the services about the do different companies.

Although costly such as avenues are the preferred mode of the advertising. For example, General Motors in 2010 $4.2 billion spend on the advertisement by the Ford, which spent $3.9 billion. Some of the companies rely on the different ways for the increase in the sales that play the important role in the advertising. Advertisement alerts the customers about the arrival of the new product that the companies are going to introduce in the market. These advertisements contain the information about the different goods or the services that what are the reasons due to which customers have to purchase these products.

Broadcast or the print media covers the huge audience, the subsequent effect of the advertising is to increase the rate at which the products or the services are sell publicized. Advertisement promotes the products and forces the customers for the purchasing of these products. Al of the organization spend amount on the advertisements according to the needs or the resources.

Therefore, some of the organizations use the large size billboards or the media for displaying the ads. This advertisement helps to maintain the brand image in the minds of the customers. If the customers have the strong brand image in the minds of the customers then it become easy for the organizations to attract the more customers. Advertisement agencies will propose the creative tactics for conveying the messages to achieve the objectives of the organizations. In the everyday life advertisement play the important role, it determines the way or image of life and has the impact on thinking as well on the attitude towards ourselves.

Media agencies are playing the important role in the advertisement for attracting the more customers. Different organizations spend the amounts according to the needs and demands. Small organizations spend the small resources on the advertising; they use small banners for giving the awareness about the products. However, large organizations spend the heavy amounts on the advertisement, because they targeted large number of people fore for giving the awareness about their products they spend heavy resources on the advertisement.

However, is very important for the organizations to clear that either this advertisement is successfully conveying the message or not, because if customers are not perceiving the message then it is not possible to attract the customers. Therefore during the advertisement it have to make sure to the organizations that they are successfully conveying the message or not.

Question 4:

SEO-Search Engine Optimization

The process affects the visibility of the web pages or the websites in the search engine with the unpaid results. It is the major or the important engines such as the Bing, Google and Yahoo have the primary search results, where the web pages or some of the other contents such as the local listening and are ranked and shown on what the search engine considers.

Start a pay per click campaign

SEOs starts with the keyword search and should not as well do not do as the most of SEOs do. you also have to sure that you are using the tools like Word Tracker that help for determining the key words you ought to go after. For building the SEO programs, it is necessary to follow the search steps outlines in the guide and then start campaigns of pay per click and then uses those phrases or the keywords. It is very important because it does not matter taht how many traffic you are generating. If you convert the traffic of the web sites in the customers then the won’t do SEO for long that will be the too much expensive for an endeavor.

Build Links

Once when you figured out that what are the key words to go after the need to start building links? You have no need that the links to be rich in the text of anchor, but it is the need of the highly relevance. If you are trying to rank the keywords such as the “dog food’ the most relevant link be form of the web page which is already ranked in the top 100 search results from this term.  The second relevant link of the webpage that rank the results for the same term is the “dog food”. You have to make sure that all the sites are going to be the competitors, but large number of the sites does not want. You have to point during building the links to the internal pages that are highly related to the keywords. For example on the dog food site, you want the links from the WebPages that are ranked in the top 100 search engines.

            Build the Face Book Fan page:

With the account of the Google analytic account, any person can get access to the 100 different websites; face book is the top ten popular sources of the traffic. Audience of facebook drives the traffic back to the websites that help to boost the ranking of the social signals with the use of the search engine algorithms.

Build the Twitter profile:

Like the face book twitter also include in the top ten traffic sources for the sites that have the access to the Google analytics. For boosting the social signals, people have to build the twitter profile that will drive the traffic back to the websites.

Hire PR Agency

Authority sites link like New York Times and TechCrunch always hold the more weight links from the mom’s blog. Hiring the PR agency on the bases of the leverage  agency on the bases of the performance. This agency has the focus on news, launches, interviews and Guest posts. The other steps that include in building SEO is to write the awesome content and focus on the conversion optimization.

Question 5-

Mobile marketing and apps

In the current market environment mobile marketing has immense importance in gaining potential values of customers. The development of mobile applications creates convenience to connect with the internet and gain services of company without any cost incurrent.  The customized website includes collecting behavioral insights, delivering personalized experiences as well as development of micro site and landing pages.

The personalization of web services includes the major considerations towards customer reviews and their feedback to retain them. The mobile application is indicate the best responsive efforts to meet the demands of customers.  The delivery of personalized experience according to customer journey highlighted the integrity values of customers.

The dashboards as well as mobile front page of application should be attractive by designing the theme according to products and services to recognize the innovative features in the design. Mobile friendly tool, responsive layout tag, page speed insight tools initiated to response the customer quickly.

 In the collection of behavior insights that includes preferences of purchasing habits, lifestyles and gathering real time data  to increase the conversion of customer values.  Bottom line benefits insures at top of the website to get large volume of exposures.  Personalized content is tailoring specifications of each customer. Promotion of special offering as well as increment in online sales creation branded on the landing pages and micro sites in minutes.

The main functionalities of mobile marketing and apps includes utilization of geo location technology, connection with many devices, development of powerful APIs as well as engaging with the mobile messages.  These are the main features in the applications that makes effective in respond towards competitive environment. Tracking user is to upgrade the apps according to the need of customer behaviors.

 There are wide ranges of features including in the mobile application that pursues company to get attached with the customers. These features include high security for log and log out to prevent from malwares and vulnerable activates. Simplicity for the user, encompassed with the android and iOS as well as offline work features initiated goof performance of mobile application in according to the customer perception.

Continuity in update and supportive efforts of long standing application, like managing servers, up to date relevant information  to enhance the quality assurance  that is major part of software development. Personalized options as well as integration with the social media networks are reveals expression of positive customer satisfaction with good attitude.

A long duration is required in managing and developing the application that has wide range of features according to the customer requirements. About 18 weeks are required to fully functioned and polished application with number of features involvement.  About $ 8,000 is required cost for building application and satisfied the need of customer at the palm of your potential customers.

Question 6 -

Geo location services

The Geo location is the recognition of location of object in the form of radar system, mobile internet and connection with the computer terminals.  Assessment of actual location and positioning system helps in getting desired results from determination of meaningful locations.  The promotional offerings of the company are exactly delivered to right location of customers. When the segments of business are clearly indentified it reveals the major benefits for the business to earn high margins.

The GPS is specifically engaged with the smart phones like Google nexus, apple iphone and other devices. Exact position of calculated through GPS navigation system.  These services are allocated in the form of Google maps. Assisted GPS (A-GPS), Android and WebOS versions and connection with the social networking are the main benefits of geo location services.

Radio frequency methods as well as local engines utilized in the location services to indentify the location of customer. Towards business point of view it helps in tracking the sales force task and distribution networks of the company. Effective utilization of GPS navigation system pursues to obtain desired values of company.

Internet protocol IP, RFID and MAC addresses are specifically associated with the operations of company towards computer geo location.  The main information includes region, country, zip code and city with time zone. Connection speed, domain name and proxies are determined under the IP address location.

The online marketing needs hyper localized beyond the current parameters. There is not any scalable technology and quantifiable metric that ensures the online advertising get true level.  Direct marketing and digital marketer’s specialist recognized the effective use of geo location services.

 The current internet protocol geo location technologies greatly help marketing companies to target right region of customers.  The business level is effectively branding for the promotion and placement to integrate the communication mix.  The geo location methodologies and technologies provide relevant information about specifically online individuals without any infringing towards concerns of privacy.

 The marketers would easily get the information of local markets needs through geo location services. The cookies are not dropped and personally identification information no pulled and not any data of web history is extracted in the IP geo location technologies.   The business merchants derive huge benefits from geo location services like information about he discounted coupons as well as banner advertisements.

 It is all about online deals and approaching right products at right time in front of right shoppers. Better advertisement on the online increasing the online and offline traffic. Thus to sum up all discussion about the potential benefits of geo location services allows marketers to effectively integrate offline and online campaigns at the local needs of customer in efficient way to promote business services.


Question 7:

Social Media Networks

Social media play the important role in the advertisements, like some of the organizations use face book. Some other types of the social `media are e-commerce, online reviews, book marking sites, social publishing and the media sharing networks. It is the form of the internet that the different organizations use for the marketing that implement the different networks of the social media for achieving the branding goals or the marketing communication. It primarily covers the activities that involve the videos, social sharing of the content and images for the marketing.

Marketing with the social media help the organizations to attract the larger number of the customers, in this way profitability of the business increases. Social media marketing the guide to develop the expert plan of the social media marketing.

Social Media and Marketing

Campaigns of the social media marketing consider the goals of the marketing campaigns. All of the organizations make the marketing plan according to the goals or the needs. Marketing of the social media help in the large number of the goals to achieve like web traffic, brand awareness and conversions.

Face book:

Face book is the big source of the advertisement, in this way it become easy for them to get the feedback of the customers that what they want or either they are satisfies with their products or not. Then the organizations manufacture the products according to their needs.

Social media is one of important source for starting marketing initiatives. In this world, every business has been engaged in activities on social; media for improving its marketing and communication. There are different forms of social media. Different strategies can be used to increase communication with customers and providing them awareness of products.

Face book page

 I would like to engage in social media with the help of using face book page. It would help to interact with people on internet. It would also help me to access their needs and expectations. It would help to communicate with customers. Face book page also provides access to the website of company. Face book pages are one of important means of marketing. These pages are also shared and liked by friends and their friends. It is important to note that face book pages should be update within time.


Another strategy can be used with the help of profiling on LinkedIn. It can be used to provide interaction with customers. It can be used to increase brand awareness. Now businesses are using it for finding their customers. They are finding them according to their needs. They are analyzing expectation of their customers. They are using it with the help of their company’s profile. Products and services can be provided on LinkedIn for increasing marketing awareness ion customers. It has been using widely for increasing performance and productivity. Social media is providing businesses chance to increase their marketing strategies involving technology.

Question 8

Different interactive engagement can be used to attract customer’s attentions and increase efficiency of business. These methods are used to increase brands awareness and increase traffic towards business. These interactive engagements are used to I have selected three options for increasing business awareness in customers. These programs are advance as compared to traditional methods.

Social media

Social media can be used successfully for attracting more customers. It is cheapest method to increase sales and awareness of brand. Face book, twitter, LinkedIn, website, instagram, pinterest, etc. Social media can be used to communicate with customers. It can be used to provide people confidence and trust on business. In this technological environment, social media can be a source of increasing competitive advantage. It can be used to provide online services to customers. Power of social media in communicating business can never be ignored.

Face book page help to communicate with people. It provides them timely update. Twitter also helps to analyze customer’s needs and expectations for a brand. Instagram can be used to share images of products. Website helps to provide awareness of business of company. It provides the idea of their mission and business. Website helps to provide business feedback related with their issues and queries.



Website is also important communication source for businesses. These help to provide recognition to business on social media. Website helps to communicate with customers. On website, company can advertise its products and services. It can provide identification of its events to people. It helps to provide identification of their business to customers. Website provides better satisfaction to customers. Presence of company’s website increases their confidence on business.

Customers can compare website of company with others. Link of face book and LinkedIn can be provided on website. It is important that website should be update continuously. These websites should be improved to increase customer’s awareness.

On mobile

            Business can also design different apps for marketing its products and business. These apps provide clear idea of business. Customers can be attracted with the help of designing these apps. Geo location strategy can be used to access location and market them with the help of providing nearest location of stores and shopping malls. Mobile marketing has been increasing due to use of I phone and android phones. Marketing through SMS is one of important types in such type of marketing. Web pages should be accessed by mobile phones for increasing promotions. This is also another convenient marketing strategy. It is used to increase traffic towards business. Customers should be given clear information and social networks should be accessed with the help of mobile and android phones.

Question 9


YouTube can be used to attract customers. Business can attract customers through advertising on YouTube. It can provide customers identification of company’s products and services. It can be a source of attracting customers. These videos can boost ranking of search engine. It is an important source of generating traffic towards it. Videos can be a source to communicate brands towards customers. It can be used to increase time spend on a site. Videos can also increase visit of customers.

Designing of videos should be made to attract attention of customers. Vine is used to create few seconds videos. It is used to provide information of brands towards its customers. Video marketing helps to reach towards customers in less time. In few seconds, million of customers can be communicated. Videos also generate traffic by increasing spending time on the website of company.

YouTube videos can also attract customers by converting those visitors into customers. Businesses can use you tube for promoting their business by developing videos. They can also included videos on their own website for increasing its ranking and visit. Videos can communicate quality of products more effectively. They can increase attention of customers.

Different kinds of videos are used in business. For example, it can be used to provide identification of features of a product. If a business is selling furniture, then it can use video for providing quality of its product.

Videos can also be used to provide people awareness of the working of company. It can be used to attract their attention. For example if business of a company is to wash cares, then it can develop a video for communicating their working.

Videos contents

            YouTube contents should be featured to attract maximum people towards the site. It is important to analyze keywords. After that, contents should be given preference. It is important taht5 contents should be matched with the video. Contents should provide clear picture of video. It should be given detail of what is present in the video. Searching should be improved by improving keywords of searching. Business should design a video that compel people to click on it.

            Business can generate money by improving its ranking in searching networks. It can also make money by improving its customer’s quantity. It can make money by also improving their brand recognition. Video are common source of marketing on social media. It can be used to improve profitability. It can be used to increase brand awareness in people. Viewers of video can also be used for providing marketing services.

            Many people like videos and post their comments. Increase in liking and comments improve its ranking and provide a better chance of making money for business. Videos also contain link of website and other related videos. It helps to increate rating of other videos. Videos are important source of marketing. These can be used to increase attention of customers. Traffic can be generated towards a page with the help of providing videos on YouTube or any other source. (Forno, 2014)

Question 10


One best approach can be used to find jobs with the help of LinkedIn are to market you carefully. Communication on LinkedIn should be effective enough to market yourself. It should be updated with the passage of time. Updating results in updating networks on LinkedIn. There are different functions in LinkedIn. I would like to use function of In mail function. It helps to other network to analyze my skills and knowledge.

It is important to note marketing should not be seen towards other people. Otherwise, people would get bored. Communication should be used in effective way for marketing. Different things should be kept in mind while communicating.

Headline count

Headline appears below name. it should be used for branding and marketing yourself. This headline including with name is used while people contacts you. It should be used carefully. For example if you are searching for a job of marketing manager, then it should be in headline count that marketing manger seeking for a good job. It would appeal companies or people who are looking for marketing manager.

Follow target companies

            It is also important to create a list of companies. It should be created carefully. It would make job searching easy and fast. Pages of companies can be used for following them with the help of LinkedIn. It is important that network with first degree should be strong for making entire network strong.

Advance search

For finding hiring manager, it is important to use feature of advance search. For clicking on advance in search tool, hiring manger name can be seen in addition to the name of company. It is important feature of LinkedIn. It should be used effectively for business use.

Customers and employees

LinkedIn can also be used for finding customers. Companies can target their customer’s network by using LinkedIn. Profile should be update carefully when necessary. I would like to choose it for providing update information related with my projects. It would help employees to get idea of recent projects. Update information can be used for providing idea of starting a new company. You can search for your target customers with the help of joining relevant groups on LinkedIn.

It is important to interact with communities on LinkedIn. Now companies are using it for searching their best employees. It also saved their time. It is important for companies to update their status of companies to attract new customers. Brand can be communicated towards others with the help of using it. LinkedIn is not only using for searching new jobs but is also using for attracting new customers as well as employees towards their organization. It should be used wisely to save time and increase efficiency of company.

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