Google is American based search Engine Company formed in 1998 by Larry page and Sergey Brin. Google started its business as firm for online search but it is offering more than 50 internet products and services. It provides different tools for success of business. It provides products for improving quality of web. It provides excellent experience to customers with the help of providing those products. It is providing different services including e-mail to creation of software for tablet and mobile phone. In 2012, Company earned 97% of revenue from search request of users.
Mission of company is to organize information of world. It exists to provide useful and accessible information to the world. It exists to increase its effectiveness. It works on providing information to people they need. It has four variables on its mission statement. These are organize, information of world, useful and accessible. It has crawled websites for organizing information of the world. (google.com, 2015)
Mini history of Google
Sergey Brin and Larry Page met in University in 1995. In 1996, they deve3loped a search engine with the name of BackRub. This search engine used links for determining WebPages importance. Google was incorporated in 1998. In 2000, it started selling ads with keywords. It went into initial public offering in 2004, April. It went through acquisitions and mergers with passage of time. It has also included different new products in its existing portfolio. As per 2014, it is operating in 41 countries. In 2015 it has became subsidiary of Alphabet Inc.
- Products descriptions
Its products are providing desired information to customers all over the world. It is helping people to make their search faster and easy. Its business products are providing solutions to business. Business products are providing opportunity of growth to businesses. It is providing advertising opportunity to businesses. It provides tools of cloud computing to its business customers. Other products are improving efficiency of web. Web products include android and chrome.
Its products are divided into different categories. Its web products include Google chrome, bookmark and web search. Mobile category includes Google map, search mobile etc. Business category of its products includes Adsense and Admod. Media products include books, news, and video and image search. Category of Geo products includes earth and map. It has also category of specialized products. These products include scholars, trends and custom search. Products for use in office and home are Gmail, Drive, Slides, calendar, translate and many others. Social category includes Google +, Hangout, groups and bloggers. Innovation is another category of products.
It has developed its category of products. It has developed new features in its products with the passage of time. Different new products are also included in portfolio of products. It is providing innovative products with the passage of time with enhanced features. It is developing new technologies in products with the help of its innovative engineer’s team.
Google is competing with its competitors in providing products to its customers. Its competitors include Yahoo, LinkedIn, face book and MSN. Yahoo provides shopping, entertainment and news experience to its customers through its websites. It provides display and search to web operators. MSN also provides contents in internet search. Its web portal provides different services like shopping, news; entertainment etc. face book is providing social networking experience to its customers.
Search industry has different companies that are providing solutions to customers. These companies are providing information to customers all over the world. Industry players are competing with each other through their innovative services and products. Internet industry also included other players in addition to search engines. Industry is highly competitive. Internet industry operates globally. Companies in this industry are showing increasing trends of their cash flows. (Napoli, 2015)
Google is also involved in international expansion. It has opened its first office outside United States in 2001. Now it is operating in 41 countries throughout the world. It is providing internet services to its customers all over the world.
- Stock performance analysis(2009 to present)
In the end of 2009, stock value was observed as 310.3. In the end of 2010, stock closed with price of 297 dollar. In the end of 2011 closing price of stock improved to 323.27 dollar. Improvement in stock performance is observed due to its corporate performance. In 2012, stock performance also improved. Its prices are closed to $354 in that year. In 2014, stock prices further improved to 560.92. Year 2014 is showing decreasing trends in stock prices. Its prices were observed at closing prices of $ 530.66. Stock prices improved again in 2015. Recent price of stock is observed as 783.79 as of December 2015. Detail of stock prices are provided in appendix .
Total volume of shares as of December 2015 is 2019864. Overall performance of stocks is showing increasing trends. Investors are willing to purchase its shares. Its revenue is showing increasing trend. It can be a reason of its improvement in stock performance. Net income is showing sustainable improvement with the passage of time. Reduction in prices in 2014 may be due to bad news and rumors about company. Earnings per share for 2014 are recorded 21. It is also showing increasing trends. Market cap for 2015 is 527.5 billion. Price to earnings ratio for Google is calculated 35.4. Industry ration is 51. 5. (financials.morningstar.com, 2015)
- Mergers and acquisitions
Google passed through merger and acquisitions with the passage of time. It has passed through different acquisitions. Since 2001, it has acquired 163 companies. Its total cost of acquisition since 2001 is $28 billion. In 2005, Google acquired android. In 2006, it purchased you tube in 1.65 billion. In 2011, it acquired Zegat. (Morris, 2012). Motorola Mobility was acquired by Google in 2012. After acquiring this company, it began starting to sell hardware for mobile phones in the market. Acquisitions are mergers provided it opportunities to expand its products line. It has moved towards different segments due to merger and acquisitions strategy. It has recently acquired Drone business Company named Parrot in 2015 December.
There has been much different news related to performance of Google. There has been news related with its acquisitions and mergers. Recent news related with company is its call for protecting encryption. News about Google is its understanding of complex questions.
Factors affecting stock performances
There are many factors affecting its performance of stocks. It includes its financial positions, reve3nue and net income growth, Earnings per share, dividend announcements, return on equity, profitability etc. rumors about company can also affects its performance of stocks.
- Analysis from 2011 to 2015
It has been analyzed revenue and net income for Google is showering increasing trends. Its COGS has been increased due to increase in its revenue. Operating income also improved with the passage of time. Earnings per share are calculated 23.3 for TTM. Overall earnings are showing increasing trends. Return on asset and equity is showing decreasing trend with the passage of time. It means that it needs to improve its management. There is need to improve its management decisions. Profitability ratios are showing increasing trends.
Stock performance is showing improving trends. Stock prices have increased in 2015. Stock performance has improved due to increased in its earnings per share and profitability ratios. There still need to improve its leverage ratios. Recent stock price is observed 767.04. it is improved to 3.29%. (finance.yahoo.com, 2015) Cumulative total returns are also showing increasing trend. Below graph is representing its cumulative returns position.
- Analysis of company and recommendation for buying and selling
After analyzing its stock positions and performance of overall company, it is recommended that buying decision would be better. It is improving earning per shares. Stock prices are also showing increasing trends. It would increase further in next years. It is better performing as per its profitability. All above analysis is showing positive results for buying shares. Its prices would increase further.
finance.yahoo.com. (2015, December 1). Alphabet Inc. (GOOG. Retrieved December 2, 2015, from http://finance.yahoo.com/q/hp?s=GOOG&a=00&b=1&c=2014&d=11&e=1&f=2015&g=m
financials.morningstar.com. (2015). Alphabet Inc Class C Capital Stock GOOG. Retrieved December 2, 2015, from http://financials.morningstar.com/valuation/price-ratio.html?t=GOOG®ion=usa&culture=en-US
google.com. (2015). Google Company. Retrieved December 2, 2015, from https://www.google.com.pk/about/company/
Morris, C. (2012, August 12). 10 Notable Google Acquisitions. Retrieved December 2, 2014, from http://www.cnbc.com/id/48569184
Napoli, M. F. (2015). Industry Analysis: Internet. Retrieved December 2, 2015, from http://www.valueline.com/Stocks/Industries/Industry_Analysis__Internet.aspx#.Vl_zl3arTcs
Stock prices (2009 to present)
Table for last 2 weeks of tracking data