In the current market environment mobile marketing has immense importance in gaining potential values of customers. The development of mobile applications creates convenience to connect with the internet and gain services of company without any cost incurrent. The customized website includes collecting behavioral insights, delivering personalized experiences as well as development of micro site and landing pages.
The personalization of web services includes the major considerations towards customer reviews and their feedback to retain them. The mobile application is indicate the best responsive efforts to meet the demands of customers. The delivery of personalized experience according to customer journey highlighted the integrity values of customers.
The dashboards as well as mobile front page of application should be attractive by designing the theme according to products and services to recognize the innovative features in the design. Mobile friendly tool, responsive layout tag, page speed insight tools initiated to response the customer quickly.
In the collection of behavior insights that includes preferences of purchasing habits, lifestyles and gathering real time data to increase the conversion of customer values. Bottom line benefits insures at top of the website to get large volume of exposures. Personalized content is tailoring specifications of each customer. Promotion of special offering as well as increment in online sales creation branded on the landing pages and micro sites in minutes.
The main functionalities of mobile marketing and apps includes utilization of geo location technology, connection with many devices, development of powerful APIs as well as engaging with the mobile messages. These are the main features in the applications that makes effective in respond towards competitive environment. Tracking user is to upgrade the apps according to the need of customer behaviors.
There are wide ranges of features including in the mobile application that pursues company to get attached with the customers. These features include high security for log and log out to prevent from malwares and vulnerable activates. Simplicity for the user, encompassed with the android and iOS as well as offline work features initiated goof performance of mobile application in according to the customer perception.
Continuity in update and supportive efforts of long standing application, like managing servers, up to date relevant information to enhance the quality assurance that is major part of software development. Personalized options as well as integration with the social media networks are reveals expression of positive customer satisfaction with good attitude.
A long duration is required in managing and developing the application that has wide range of features according to the customer requirements. About 18 weeks are required to fully functioned and polished application with number of features involvement. About $ 8,000 is required cost for building application and satisfied the need of customer at the palm of your potential customers.
Question 6 -
Geo location services
The Geo location is the recognition of location of object in the form of radar system, mobile internet and connection with the computer terminals. Assessment of actual location and positioning system helps in getting desired results from determination of meaningful locations. The promotional offerings of the company are exactly delivered to right location of customers. When the segments of business are clearly indentified it reveals the major benefits for the business to earn high margins.
The GPS is specifically engaged with the smart phones like Google nexus, apple iphone and other devices. Exact position of calculated through GPS navigation system. These services are allocated in the form of Google maps. Assisted GPS (A-GPS), Android and WebOS versions and connection with the social networking are the main benefits of geo location services.
Radio frequency methods as well as local engines utilized in the location services to indentify the location of customer. Towards business point of view it helps in tracking the sales force task and distribution networks of the company. Effective utilization of GPS navigation system pursues to obtain desired values of company.
Internet protocol IP, RFID and MAC addresses are specifically associated with the operations of company towards computer geo location. The main information includes region, country, zip code and city with time zone. Connection speed, domain name and proxies are determined under the IP address location.
The online marketing needs hyper localized beyond the current parameters. There is not any scalable technology and quantifiable metric that ensures the online advertising get true level. Direct marketing and digital marketer’s specialist recognized the effective use of geo location services.
The current internet protocol geo location technologies greatly help marketing companies to target right region of customers. The business level is effectively branding for the promotion and placement to integrate the communication mix. The geo location methodologies and technologies provide relevant information about specifically online individuals without any infringing towards concerns of privacy.
The marketers would easily get the information of local markets needs through geo location services. The cookies are not dropped and personally identification information no pulled and not any data of web history is extracted in the IP geo location technologies. The business merchants derive huge benefits from geo location services like information about he discounted coupons as well as banner advertisements.
It’s all about online deals and approaching right products at right time in front of right shoppers. Better advertisement on the online increasing the online and offline traffic. Thus to sum up all discussion about the potential benefits of geo location services allows marketers to effectively integrate offline and online campaigns at the local needs of customer in efficient way to promote business services.