Presentation of core marketing strategies and tactics
This is very important for Xiomi to understand the diverse market of Turkey. The culture of the Turkey is bicultural. The reason is that it is situated in Europe and Asia. Therefore, both regions have their effects and influence on the country. For the top management this is necessary to have the core marketing strategies that include the penetrating strategies, growth strategies, competitive strategies and to get the absolute advantage in market of Turkey. In addition, the core marketing strategies also includes 7 P’s of marketing and SWOT analysis for the assessment of the internal and external environment of the organization regarding the host country or market.
Two marketing objectives stated in quantitative terms
The main marketing objectives of Xiomi organization is to become the market leader and get the highest revenue from that market. The growth strategies of the organization help the business to capture the large market share. This is important for the cell phone company to provide the unique designs and innovation mobile technology. The reason is that this market has intense competition therefore, this is important to understand the marketing tactics of the competitors in the market. On the other hand, this is mandatory for the firm to assess its available resources for the successful implementation of the policies and strategies.
Description of Xiomi’s market entry strategy
The penetration strategy of the company is discount prices and then the skimming. The feasible strategy to entre in the new market for Xiomi is the joint venture. The purpose and reason to adopt this strategy is that management of Xiomi will learn a lot of things about the local market and the trends in the customers. The buying behavior of the customers is necessary so that the strategies at business level and marketing will make on the available information.