Nestle Ice Cream In Cuba Case Study

Posted By Admin @ Mar 01, 2022

Tittle: Discussion on Bootstrap marketing

Type: Course

Subject: Marketing


This is one of the most important parts of any marketing plan. Through the help of this marketing plan, the company is able to understand the target market in an efficient way. Through the help of this marketing, the company is able to understand its customers in a proper way. Moreover, the company is also able to gain information about their products in the form of feedback. Through this, it will become extremely easy for the company to sell its products to its customers. The company is also able to maintain trust in their customers.

Objectives that bootstrap marking plan will achieve

There are many goals that are achieved by bootstrap marketing. The reason is that in this marketing, the companies are able to maintain their customers and products in an efficient way.

The first goal is related to the market their new products at the customer end. Whenever any company has introduced any product for the customer, then it is more important that they have to promote it. For that, they are able to use social media. The company is able to attract customers by using different social media applications.

Another goal that is achieved by this bootstrap marketing is related to cost management. The company is able to promote its products by using a low cost. The reason is that if the company is involved in promoting its products through the help of social media, then it will be quite a cost-effective process.

Furthermore, the company is also able to use different mobile technologies for attracting their customers towards their products. These new technologies are helping their customers to gain effective knowledge about the business. Also, the company is also able to handle its customers by convincing them about their product (Morrison, 2012).

Five bootstrap marketing tactic

There are about five main bootstrap marketing tactics that the small business has to use for staying in the market.

The building of their email list

It can be noted that the easiest way of marketing is carried out through the help of Email. This type of technique is also economical, and many small companies are also using it. They are involved in sending emails to their customers and gave important information about their business. For that case, many companies are involved in building a proper email list of their customers. Then after this, the company has to send an email about their company and gain the response of their customers.

Getting information about the customers

One of the most important parts of marketing is to know your customers. If the company has sound information about its customers, then it will be quite easy to promote its products.

Use perfect social media applications

The company has to use different social media applications for promoting their products

Giving small things as a complement

If any customer buys anything, then they gave him new product free as a compliment.

Use grassroots of Bootstrap marketing

Some companies are also using old-style for promoting their new products to the customers (Morrison, 2012).